October 19, 2017 | Sherry Seaton
Women are a growing force in residential construction. Smart home builders are looking specifically to hire women and/or put them in leadership roles. Home builders rely on a solid understanding of how households work and what is needed to make them run efficiently — input which would be one-sided at best if only provided by male leadership. Additionally, research suggests that women take the lead when it comes to home buying decisions. Why wouldn’t home builders give their primary consumers a seat at the table?
Builder Online notes that “in April, the public home building company Taylor Morrison hired the business’ first-ever female Chairman of the Board of Directors of a top 10 public, Sheryl Palmer. Lennar, KB Home, and The New Home Company have more than one female member on their respective boards.”
Many top homebuilders are clearly making an effort to include women on their boards as well as diversify their workforce by hiring more women. What’s the best way to attract and hire more female talent in a historically male-dominated industry?
While they currently account for just 9 percent of the 9.8 million workers, the construction industry, especially residential homebuilders, are seeing the value of recruiting women and placing them in leadership roles. Smart home builders and construction companies recognize that to stay competitive, they need a well-rounded team with different perspectives and ideas for innovation. That’s why they’re recruiting women.