November 16, 2017 |
New construction isn’t slowing down in 2018, and many companies are looking to staff up now to meet their contract demands for the new year. With thousands of construction-related job openings available across the country, you’ll need more than just your basic online job listing to attract the best talent. Whether you’re looking to fill entry-level positions or want to attract experienced professionals who may already have full-time jobs, putting a little extra effort into creating a compelling job listing can help you land the best candidate. Here are a few techniques to help your job listing really stand out:
It’s no coincidence that three out of the five recommendations above start with “sell”. Your job posting should be a job sales pitch to candidates, not a description of the job and a list of candidate experience/personality requirements.
The other equally important component (perhaps for another post) of attracting the best candidates with your job listing is promotion. Now that you’ve created an awesome job listing, how and where are you going to promote it? Since many of the best candidates come from employee referrals, incentivize your employees to post to their social media networks and refer the best candidates. If you’re promoting via social media, consider the most effective way to post for the platform, and make sure your social media profiles are active and filled out. Top-notch talent gravitates towards top-notch organizations. Make sure your online presence and job listing showcase how awesome you are to your employees, your customers and communities.